FrameLine Diploma Digital Marketing Course

Make your Career in Digital Marketing with Most Trusted Digital Marketing Institute of Surat.

FrameLine Diploma Digital Marketing Course

FrameLine presents most updated Digital Marketing Corse of Surat. work in world's 2nd Largest industry (1st is Hollywood).
We have the best Digital Marketing Course ever, with 100+ hours of practical sessions & live Projects that provide you 100% industry experience.
we encourage practical training so the student will become confident to work in real environments. we have impressive teaching methods that brings best out of you.

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OUR SPECIALITIES

ONLINE LEARNING PORTAL

Online learning management system that gives you 24X7 Access to our course.

MOST UPDATED COURSE

We have most advanced & Highly Updated Digital Marketing Course in Surat.

LIVE SESSIONS

We have unique teaching approach with 100% live sessions that gives your real knowledge of the subject.

HIGHLY QUALIFIED TRAINERS

Our trainers have real industry Knowledge that enhances your learning experience.

PLACEMENT GUARNTEED

We provide placements to all our students. we have more then 80 placement partners.

AFTER COURSE SUPPORT

why we provide lifetime free after course support & mentorship.

WHY TO ENROLL IN FRAMELINE DIGITAL MARKETING COURSE?

FrameLine Digital Marketing Institute was started in October 2016. as a Digital Marketing Classes and Digital Marketing Agency In Surat. We have Worked with many high profile clients from cities like  Surat, Mumbai, Delhi, Kolkata. 

As a Digital Marketing Institute we have trained more then 5000 students across the world. in course Like Social Media Marketing, Search Engine Marketing, Email Marketing, Blogging, Affiliate Marketing, E-commence Marketing, Drop-shipping. 

Our course Includes all the topics from Basics to Advanced Digital Marketing Lessons. If you want to learn Digital Marketing we have all the expert level courses for you.

FrameLine Diploma Digital Marketing Course Curriculum

  • What is Marketing
  • Terminology of Marketing
  • Types of Market
  • Difference between Marketing & Selling
  • Buying cycle
  • Functions of Marketing
  • Marketing mix.
  • B2B vs. B2C Marketing
  • Market Segmentation and positioning

Understanding & Growth of Digital Marketing

  • Definition of Digital Marketing
  • Evolution of Online Marketing

Digital Marketing Channels

  • Paid Search
  • website
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing

Types of Digital Campaigns

  • Brand Awareness Campaigns
  • Lead Generation Campaigns
  • Sales Promotion Campaigns
  • Customer Service Campaigns
  • Traffic Generation Campaigns
  • Engagement & Remarketing Campaigns
  • What is Brand.
  • The Basics of Branding
  • Branding Vs. Marketing
  • Branding Strategy & Brand Equity
  • Creating Your Brand
  • Protecting your Brand– name, tag line, logo, trademark & copywrite
  • Types of Brands
  • What is Graphic Design
  • Elements of Graphic Design
  • Graphic Design principle
  • Tools intro: Canva, Corel, InDesign
  • Business kit design: logo, visiting card, letterhead
  • Document design: resume, social media posts and banners
  • Why Video Marketing is important in 2022 & beyond
  • Type of Videos
  • Essential Elements of Video
  • How to promote Video
  • Animated Video Creation
  • Camera Skills & Video Creation

Buying Domain & Hosting

  • Getting started with Introduction
  • How to Select Right Domain Name
  • Booking Domain and Hosting

Uploading & Customizing HTML Page

  • Setup Hosting Panel Or C-Panel
  • File Manager Introduction
  • HTML Page Upload & Customize in File Manager
  • Setting up your corporate mail

Getting Started with Website Creation

  • Setting Up Default WordPress theme
  • Introduction to wp dashboard
  • How to upload new theme
  • Page Creation
  • Adding image & video to page
  • Adding google map to page
  • Adding Forms to page
  • Setting up Menu
  • Post Creation
  • Fundamentals of Digital Analytics
  • Google Analytics 4 (GA4) live setup
  • Bing analytics live setup
  • Study of online user behaviors
  • Data analysis and conversion improvement strategies
  • Traffic Sources

Advanced google analytics

  • Campaign Tracking
  • Event Tracking
  • Conversion setup to measure Leads, e-commerce.
  • Advance Segmentation

Analytics Reports

  • Custom Report Creation in GA4
  • Google Tag Manager

About Search Engines

  • What is Search Engine
  • History of Search Engines
  • How search works
  • What is SEO

 

Importance of Keywords

  • What are Keywords
  • Type of keywords
  • keywords Research
  • How to use Keywords For SEO
  • keyword density, Proximity & Prominence
  • Keywords mapping

 

Website Auditing for SEO

  • what is Website Auditing
  • How to Audit website for SEO

 

On Page SEO Elements

  • Setting up Google Search Console (Google Webmaster Tool)
  • Adding SEO Plugin (for WordPress)
  • URL Structure
  • Meta Tags
  • Heading Elements (H1 to H12)
  • Alt Tags
  • Content writing for SEO
  • Anchor Text
  • internal site linking
  • optimizing pages & post for SEO
  • Grammar & Plagiarism

 

Technical SEO Elements

  • Core Web Vitals
  • Schema Markup
  • Robot Exclusion Standard
  • Redirection 301 307 404
  • Sitemaps

Off Page SEO Elements

  • Link Building Techniques
  • Competitor Link Evaluation
  • Search Engine Submission
  • outbound links
  • Forum
  • Blogging
  • Directory Submission
  • Social Media Bookmarking
  • Business Reviews
  • Local Listing
  • Article Submission
  • Classified Submission
  • CSS submission
  • Web 2.0 Submission
  • Question-Answer Sites
  • Introduction of social media marketing
  • Pillars of social media marketing
  • Industry specific social media strategy making and execution
  • Listening and Engagement
  • Social Media Reporting
  • Facebook marketing
  • Twitter marketing
  • LinkedIn marketing
  • Instagram marketing
  • YouTube marketing
  • Quora marketing
  • Using Social Media Automation tools (Metricool, Buffer, Hootsuite etc.)
  • Inbound Marketing fundamentals
  • Key Pillars of Inbound Marketing
  • Understand and implement the concept of funnel marketing
  • Strategize the plans for attracting a relevant audience using cost effective methods
  • Learn to use automation tools such as HubSpot, Push Engage & landing page builders
  • Start to strategically analyze your campaigns and tactically improve them
  • What is Blog
  • Blogging Terminology
  • Benefits of Blogging
  • Types of Blogging
  • How To Write A Blog: Best Practices
  • Promote Your Blog
  • Monetize Your Blog in different ways
  • Content Marketing Fundamentals
  • Generating Content Ideas for Business
  • Creating Effective Content
  • Content Promotion (Distribution)
  • Principles of Lead Generation
  • Pillars of Lead Generation
  • Lead Nurturing: Best Practices
  • Lead Generation Tools
  • Fundamentals of Email Marketing
  • Creating and managing Email lists
  • Steps to Start Email Marketing (Mailchimp, getresponse)
  • How to check analytics of email marketing campaign
  • Newsletters Creation
  • Autoresponders Creation
  • How to write effective emails
  • Email Marketing Automation
  • Drip Campaigns Creation
  • Automation Creation
  • Email Marketing & Automation Tools
  • What is ORM
  • Why ORM
  • Benefits of ORM
  • How to build Reputation
  • Corporate Reputation Building
  • Traditional PR vs. ORM
  • How to Enhance your ORM
  • Case Studies

Fundamentals of Paid Marketing

  • Understand & Create Customer Journey
  • Keyword Research & Planning
  • Online Advertising Advantages
  • Key Online Advertising Players
  • Types of Online Ad Inventory
  • Direct vs. Programmatic Media Buying
  • Ad Buying Methods

 

Google Ads Search (PPC) Advertising:

  • Introduction to Search Ads
  • Google Ads Account Setup
  • Google Ads Glossary
  • Introduction to Google Ads campaign Structure
  • Keyword Research & planning
  • Creating Your First Search Campaign
  • Search Campaign Best Practices

Bing Ads

  • Bing Ads Account Setup
  • Bing Ads Glossary
  • Introduction to Bing Ads campaign Structure

Advanced Search Advertising (Live Campaign Based with Budget)

  • Dynamic Ads
  • Call Only Campaigns
  • Conversion tracking Setup
  • Live Campaign
  • Analysis
  • Advanced Bid Management

oogle Display Network (GDN) Advertising (Live Campaign Based with Budget)

  • Introduction to Google Display Network
  • Google Display Planner Tool
  • Launching Display Campaign
  • Display campaign best practices
  • App Install Campaigns

 

Remarketing & Recall Ads (Live Campaign Based with Budget)

  • Cookie vs. Data Based Remarketing
  • Search Remarketing Ads
  • Display Remarketing Ads
  • Advanced Remarketing Tools
  • Remarketing, RLSA & Dynamic Targeting

 

YouTube Advertising (Live Campaign Based with Budget)

  • fundamentals to YouTube Ads
  • YouTube Ads Case Studies

 

Shopping Ads (Video & Simulation Based)

  • Google Merchant Centre Overview
  • Shopping PLA Ads & Smart Display Campaigns
  • Dynamic remarketing Ads
  • Shopping Campaign Best Practices

Facebook Ads

  • Introduction to Facebook Ads
  • Facebook Ad Account Setup
  • Facebook Pixel Setup
  • Audience Creation in Facebook
  • Awareness Campaigns on Facebook
  • App Install Campaigns on Facebook
  • Message ads
  • FB Remarketing
  • Video Ads on Facebook

 

Instagram Ads

  • Introduction to Instagram Ads
  • Instagram post Ads
  • Instagram Story Ads

 

Twitter Ads

  • Introduction to Twitter Ads
  • Twitter Ad Account Setup
  • Twitter Conversion Tracking Setup
  • Audience Creation in Twitter
  • Awareness Campaigns
  • Engagement Campaigns
  • App Install Campaigns
  • App re-engagement Campaigns
  • Followers Campaigns
  • Video Ads

 

LinkedIn Ads

  • Introduction to LinkedIn Ads
  • LinkedIn Ad Account Setup
  • LinkedIn Insights Tag Setup
  • LinkedIn Sponsored Content Ads
  • LinkedIn Sponsored InMail Ads
  • LinkedIn Text Ads
  • LinkedIn Dynamic Ads
  • LinkedIn Programmatic Display Ads

Snapchat Ads

  • Introduction to Snapchat Ads
  • Snapchat Ads Account Setup
  • Snapchat Insights Tag Setup
  • Introduction to Mobile marketing
  • Mobile marketing channels
  • SMS/MMS Marketing
  • Mobile app Notification (Push Notifications) marketing
  • WebApp making (Super Progressive Web Apps WordPress plugin)
  • QR Code Marketing
  • Mobile ad Campaigns
  • WhatsApp Marketing
  •  
  • ASO Fundamentals
  • App Store Optimization Techniques
  • Play Store Optimization (Android)
  • AppStore Optimization (Apple)
  • Best practices
  • What is meme marketing
  • Why Meme Marketing
  • How to do meme marketing
  • How to collaborate with Meme Pages
  • Best practices
  • Ecommerce Models
  • Selling on Your Own Website
  • Ecommerce Store Types
  • Woo Commerce: Live Session
  • Shopify: Live Session
  • Payment Gateway Integration: Live
  • Shipping Integration: Live
  •  
  • Marketplace selling Fundamentals
  • Advantages of Marketplaces
  • Marketplace Registration: Live (Amazon, Flipkart, Meesho, Myntra)
  • Marketplace selling Guidelines
  • Marketplace Ads
  •  
  • What is Dropshipping
  • How to Start Dropshipping
  • Choosing Right Product (Product Research)
  • Competitor product research
  • Finding a Dropshipping Product supplier
  • Market your Dropshipping business
  • Build your online store: Live
  • Print on Demand Model
  • Drop Shipping Case Studies
  • What is Affiliate Marketing
  • How to start affiliate marketing
  • Find profitable offers
  • Spy on other affiliates
  • Build your platform & audience
  • Affiliate with amazon
  • Clickbank affiliate Program
  • Ways to get traffic to your Affiliate site
  • Run profitable campaigns
  • Scale successful campaigns to multiply earnings
  • Tools used by super-affiliates
  • Affiliate marketing best practices
  • What is Google AdSense
  • Setting up Google AdSense on your Blog
  • YouTube Monetization with Google AdSense
  • Google AdSense best practices
  • What is Personal Branding?
  • Why Personal Branding
  • How to Build Personal Brand
  • Making money as influencer
  •  
  • Influencer Marketing Basics
  • How to implement Influencer Marketing as a brand
  • How to find Influencer
  • Best Practices
  • What is web 3?
  • Web 1 vs web 2 vs web 3
  • Benefits of Web3.0
  • Elements of Web3.0
  • NFTs
  • Crypto tokens
  • Metaverse
  • Features of Web3.0
  • Useful Social Networks for Web3.0
  • Web 2 Vs. Web3.0 Applications
  • Web 3.0: Case studies
  • Online Money-Making Overview
  • What is Freelancing?
  • how to make money as Freelancer
  • freelancing tools
  • How to Find Projects
  • Domains & Roles, you can choose After this Course
  • How to find job in digital marketing
  • Digital Marketing Salary Structure
  • Career options you can choose
  • Why Digital Marketing Certificates are important?
  • Certificates you should obtain
  • Get more Industry Certificates
  •  
  • Placement Process
  • Understanding Career Path
  • Ensuring Your Skill Proficiency
  • How to create winning CV
  • Live Exercise: Cover Latter & CV Creation
  • Mock Interviews
  • Mock Presentations
  •  
  • Client Briefing
  • Art of Pitching
  • Introduction to Agencies
  • Agency Visit

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